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Gaming: What the Hospitality Industry Can Learn from It

Writer's picture: shivansh194shivansh194


Introduction

The gaming industry has long been a source of entertainment, engagement, and innovation. Projected to reach a revenue of $282B by 2024 and $583B by 2030, We surely can take out some things to learn from it. One of the key elements driving the success of this industry is its ability to keep users hooked through gamification. We are pretty sure you’ve been hooked to a game as well, whether it was a video game or a game played by a person, In this blog we will dive deep into how this happens. Don’t worry; even if you’ve just played Candy Crush, you might get some good takeaways from this.


Octalysis Framework and Hospitality


The Octalysis Framework was created by Yu-kai Chou. Chou developed this framework to break down the core elements that make games engaging and to apply these principles to various non-gaming contexts.

These drives are: Epic Meaning and Calling, Development and Accomplishment, Empowerment of Creativity and Feedback, Ownership and Possession, Social Influence and Relatedness, Scarcity and Impatience, Unpredictability and Curiosity, and Loss and Avoidance.

The hospitality industry, encompassing hotels, restaurants, and travel services, thrives on customer satisfaction and loyalty. By adopting the principles of the Octalysis Framework, hospitality businesses can create more engaging and memorable experiences for their customers. Each of the eight core drives can be strategically applied to various aspects of hospitality to enhance customer interactions and overall satisfaction.


Epic Meaning and Calling

In gaming, players are often driven by a sense of purpose or a greater mission. In hospitality, this can be translated into creating experiences that resonate with customers on a deeper level. For example, a hotel could emphasize its commitment to sustainability and invite guests to participate in eco-friendly initiatives. By aligning with customers' values, businesses can foster a sense of belonging and purpose.


Development and Accomplishment

Games often reward players for their progress and achievements. Similarly, hospitality businesses can implement reward systems that recognize and celebrate milestones. Loyalty programs, where guests earn points for each stay or visit, can be more than just a marketing tactic. Additionally, offering personalized rewards based on guests' preferences can enhance their sense of accomplishment and satisfaction.


Empowerment of Creativity and Feedback

Games allow players to express their creativity and receive feedback on their actions. In the hospitality industry, encouraging guests to provide feedback and suggestions can create a sense of empowerment. Hotels can offer customizable experiences, such as choosing room themes or meal preferences, and actively seek guest input to improve services. This interaction fosters a collaborative environment where guests feel valued.


Ownership and Possession

Players often become attached to their in-game assets and progress. In hospitality, this drive can be tapped into by allowing guests to personalize their experiences. For instance, hotels can offer customizable room settings or exclusive access to certain amenities for loyal customers. By creating a sense of ownership, guests are more likely to feel a connection to the brand.


Social Influence and Relatedness

Social interactions are a significant motivator in gaming. Hospitality businesses can leverage this drive by creating opportunities for guests to connect with each other. Organizing social events, group activities, or themed nights can enhance the sense of community among guests. Additionally, encouraging guests to share their experiences on social media can amplify the hotel's reach and reputation.


Scarcity and Impatience

Games often use limited-time offers or rare items to create a sense of urgency. In hospitality, exclusive promotions or limited availability of certain services can drive bookings and increase demand. For example, offering limited-time discounts on room rates or special packages can create a sense of urgency and encourage immediate action.


Unpredictability and Curiosity

The element of surprise keeps players engaged in games. Hospitality businesses can incorporate this drive by offering unexpected delights to guests. Surprise room upgrades, complimentary services, or unique local experiences can create memorable moments. By introducing an element of unpredictability, hotels can keep guests excited and eager to return.


Loss and Avoidance

The fear of losing progress or missing out is a strong motivator in gaming. In hospitality, businesses can create similar feelings by emphasizing the benefits guests might miss if they don't take action. For instance, highlighting the limited availability of popular amenities or exclusive offers can encourage guests to make reservations promptly.


 

Applying its principles to the hospitality industry can create more engaging, satisfying, and memorable experiences for your guests. Each of the eight core drives provides unique opportunities to enhance customer interactions and build lasting loyalty.


Calling out all the gamers out there, this just might get you more brownie points for your hotel

Ready? Player 1.

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